Shifting public narratives can be a powerful driver of lasting change, but how can funders support it effectively?

To help answer that question, we partnered with the FrameWorks Institute to develop a practical framework for narrative change grantmaking: what it is, why it matters, and how to do it well. We’re excited to share these insights with the broader field.

Download the full report below, along with a summary of key takeaways offering real-world guidance on:

✅ What narrative change is—and what it isn’t
✅ How to assess whether a narrative approach supports your goals
✅ Proven strategies and tactics to shift narratives effectively

Whether you’re new to narrative change or looking to sharpen your approach, this resource offers a clear, field-tested foundation to guide your work.