Country Strategies


A sustainable seafood movement in Japan will drive progress in sustainable fisheries and aquaculture production there and around the world.

Japan is one of the world’s premium markets for seafood. Increasing demand for sustainable seafood there would make Japan a powerful force for incentivizing fisheries and aquaculture sustainability in the country and globally.

Japanese consumers eat more fish per capita than any other major country—more than three times the global average. Half of its seafood supply comes from domestic fishing and marine aquaculture, but years of overfishing have left local fishing grounds in decline. Japan is also one of the world’s leading import markets for commodities such as tuna, salmon, and shrimp. On its own, the Japanese market accounts for roughly one in ten seafood imports worldwide.

By creating demand for sustainable seafood in Japan, we can help to change the economic and political dynamics of seafood production there and around the world. As Japanese consumers and major buyers ask for more sustainable seafood, producers and government leaders will be more likely to improve the sustainability of fishing and fish farms.

Specifically, our investments in Japan will aim to achieve the following goals:

  • Create a market for sustainable seafood by focusing on major buyers and seafood traders, and supporting NGOs in establishing the tools and resources for a sustainable seafood movement.
  • Use that movement to incentivize and reward sustainable practices and fisheries management policies in Japan.
  • Engage on key international policy issues, including import controls to keep illegally-caught seafood out of Japanese markets and stronger trade controls for key species, such as eel and tuna.

Our People

Walt Reid


Meg Caldwell

Deputy Director, Oceans

Sarah Hogan

Program Officer

George Dallas

Program Associate

How to Get Support

The Conservation and Science program welcomes your ideas for funding requests. Please review our existing strategies and, if your work is aligned with our funding priorities and geographic focus, send a short description to the relevant Program Officer and Program Associate or send the description using the form here. Please do not send a full proposal until requested by the Program Officer.