The Narrative Communications Project: Findings on a Message-Framing Approach

The fourth and final brief in the series documents how IAC advocacy grantees were able to reframe the children’s coverage debate using specific message sets to change the conversation. This study demonstrates the importance of strategic investments, as well as lessons for advocates, funders and communications professionals, on the value of message framing and an advocacy strategy rooted in a positive, “glass-half-full” approach.

Download .PDF

Resource Type: Report