American Millennials: Plastic Pollution as the Gateway to Engaging the Next Generation of Ocean Conservationists

The David and Lucile Packard Foundation partnered with Edge Research to understand American millennials’ attitudes towards the ocean, ocean conservation, and how to develop the next generation of ocean leaders.

This research explores whether millennials’ interest in plastic pollution, ocean trash, and debris can be an entry point to engagement on other ocean conservation issues. The research found that, for millennials, plastic in the ocean has traction as a top pollution concern. This generation believes we can make progress and find compelling solutions through personal actions and the work of conservation groups.

Research Summary Webinar

Authors: Edge Research

Geography: United States

Resource Types: Research Brief