With support from the David and Lucile Packard Foundation, Goodwin Simon Strategic Research and Wonder: Strategies for Good have assembled this strategy guide to share lessons learned from their decades of experience on the front lines of social and environmental change. Their new, integrated approaches to audience research, storytelling and persuasion communication have supported historic wins — from the freedom to marry for same-sex couples to making medical aid-in-dying a legal option for terminally ill people. In the guide, they share stories, tools and some secrets of success from their own work and from other leaders in the field.
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