New Website Shows the Power of Communications to Create Social Change

The David and Lucile Packard Foundation examines how communications can help achieve social change through a new website, Speaking of Change: How Foundations Can Use Communications to Up Their Game.

Researched and written by Brotherton Strategies, a consulting firm specializing in philanthropic communications, the website features six stories of successful communications initiatives by the Packard Foundation.

Read about the Foundation’s work with WildAid to reduce the demand for shark fin in China, a hackathon on behalf of marine bird bycatch, two Girl Scouts on a quest to transform the palm oil industry, our partnership with COMPASS to help scientists become storytellers, and experiments with social impact video games and social media.

By drawing lessons from each of the case studies, and surveying the lessons from across all six, Brotherton Strategies presents findings for the field of philanthropic and social change communications.

“In today’s hyper-mediated culture, one size rarely fits all. Success in social change communication requires the willingness to experiment, a tolerance for risk, and an ability to adapt to changing circumstances,” writes Brotherton Strategies.

Presented with images, videos, links, infographics, quotes from experts, and other resources, the website is a rich experience and useful tool for anyone interested in the field of social change communications.

Visit Speaking of Change to read about the power of communications to create social change—and some highlights of the Packard Foundation’s communications efforts from the last decade.